Lead Product Designer bridging UX, brand and strategy — scaling systems and occasionally telling pixels who’s boss.

With a solid background in branding and corporate design, I’ve built on that foundation to lead, teach, and craft end-to-end digital product experiences for global brands and ambitious start-ups.

Previously at Zara, The Soho House, The Ned & Huge Inc.

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8+ YEARS OF EXPERIENCE

20+ PROJECTS LED

100+ DESIGNERS MENTORED

40+ COMPANIES COLLABORATED WITH

8+ YEARS OF EXPERIENCE 20+ PROJECTS LED 100+ DESIGNERS MENTORED 40+ COMPANIES COLLABORATED WITH

Latest projects

Driving Efficiency and Innovation: An internal tool to protect intellectual property and streamline Zara's digital design process.

ZARA

Harmonising Soho House App: Translating the iOS experience to native Android, keeping the experience cohesive across touch-points.

THE SOHO HOUSE

Mastering the roast: A redesign journey from frustration to empowerment for a Coffee-Roasting App.

IKAWA

Designing AI-powered connection: Building the foundations for a scalable, FaceTime-style video experience that lets fans talk to Messi.

MESSIVERSE - COMING SOON

Bringing Bitcoin into daily life: A brand and product design approach for everyday use.

AZTECO

Scaling retention through email: Designing a modular system that re-engages former Premium users and accelerates growth efforts.

FLO HEALTH

Brand design: Clyde & Co's bold new sub-brand for 24/7 cybersecurity which emphasises human approach.

CLYDE & CO

Refining sophistication: A strategic e-commerce redesign proposal to translate Hublot’s bold identity into a refined digital experience.

HUBLOT

Some of the clients I’ve worked with

My peers say it best

  • “Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. There is no task too small or or project too big for her. It’s was pleasure to work alongside her as she always over delivered. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”

    Sofia Risler
    Creative Team Lead @ Adidas

  • “She is one of the best people I had as a partner. She is a hardworking and dedicated person who will complete your project in a given time frame. Her talent as a creative and her ability to tackle any problem are remarkable. She helped our team come up with efficient solutions on different projects and her input is always constructive.”

    Wassil Kreitif
    Programme Manager @ Sky

  • “Iman is an excellent collaborator and has built strong relationships with stakeholders and colleagues. She's committed to her work and has a positive, constructive and energetic attitude. Her creative and innovative ideas made a massive contribution to the project exceeding the client's expectations, and leading them to finally buy the proposal. ”

    Anna Parellada
    Art Director @ Huge Inc.

  • As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does. Her research is thorough, her output is excellent, and she knows when to be pragmatic, especially with time sensitive briefs. Beyond her craft, Iman is just great to have on a team. She’s easy to get on with, everyone enjoys working with her, and she brings a happy, positive energy that lifts the people around her. If I started a new venture tomorrow she’d be the designer I’d want by my side.

    Davie Webb
    Product Leader @ Awaze

  • I had the pleasure of managing Iman during her time as the sole UX/UI Designer at August, and I can't emphasize enough how impressive she was in this role. As the only designer on the team, Iman had a lot on her plate, but she handled the pressure with remarkable skill and grace. Iman consistently delivered high-quality work, often balancing multiple priorities at once without ever compromising on detail or user experience. She has the talent, work ethic, and positive attitude that will make her a valuable asset to any team.

    Tancrede Chazallet
    Head of Product @ August