Senior Product Designer bridging UX, brand and strategy - scaling systems and occasionally telling pixels who’s boss.

Let's work together

Senior Product Designer bridging UX, brand and strategy - scaling systems and occasionally telling pixels who’s boss.

Let's work together

Iman Calderon

Iman Calderon

Featured work

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Branding

Remember to describe the image here

Messi Connect

Designing the foundations of an AI-powered conversational platform, from MVP to launch.

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Zara

Designed the Industrial Property workflow for Zara's internal product development platform, later adopted across eight Inditex brands.

Flo Health

Designing product marketing experiences that support growth across the entire customer journey.

Design systems

Soho House

Refreshing Soho House's Android experience with a scalable design system.

Remember to describe the image here

Messi Connect

Designing the foundations of an AI-powered conversational platform, from MVP to launch.

Remember to describe the image here

Zara

Designed the Industrial Property workflow for Zara's internal product development platform, later adopted across eight Inditex brands.

Flo Health

Designing product marketing experiences that support growth across the entire customer journey.

Soho House

Refreshing Soho House's Android experience with a scalable design system.

View all

I'm a Product Designer who has a solid background in branding and has built on that foundation to lead, teach, and craft end-to-end digital product experiences for global brands and start-ups internationally.

Bio

Independent. Experienced. Hands-on.

Curiosity has taken me across different industries and disciplines, helping me connect the dots between product, branding, growth and design systems.

It’s taught me to zoom from the smallest interaction to the bigger business picture 

- because great products need both.

For the past 10+ years, I've led design across startups, scale-ups, and established brands - working across fashion, hospitality, sport, health, AI and media with clients like: Zara, Soho House, The Ned, Flo Health, and Huge. Every new industry has been a research project that's taught me to adapt quickly, wear many hats, and think about product more holistically.

Services

Product

UX Design

UI Design

Prototyping

Design Systems

AI Product Design

Brand & Visual

Brand Identity

Marketing Design

Art Direction

Social Media

Print Design

Growth

Lifecycle Design

Product Marketing

Email Design

Landing Pages

Conversion Optim.

Growth

Lifecycle Design

Product Marketing

Email Design

Landing Pages

Conversion Optim.

Growth

Lifecycle Design

Product Marketing

Email Design

Landing Pages

Conversion Optim.

Services

Archive

Apparently, I'm alright to work with.

Apparently, I'm alright to work with.

  • “Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”

    Sofia Risler

    Assoc. Design Director @ Adidas

  • “Iman was a delight to work with. She brought the right energy and the eagerness that is needed in such a fast paced environment, always delivering above and beyond.”

    Anna Parellada

    Design Director @ Wise

  • “As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does.”

    Davie Webb

    Product Lead @ Awaze

  • “Iman consistently delivered high-quality work, balancing multiple priorities at once without ever compromising on detail. She also brought a collaborative and open-minded approach to her work, always ready to receive feedback and iterate quickly.”

    Tancrède Chazallet

    Head of Tech @ August

  • “Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”

    Sofia Risler

    Assoc. Design Director @ Adidas

  • “Iman was a delight to work with. She brought the right energy and the eagerness that is needed in such a fast paced environment, always delivering above and beyond.”

    Anna Parellada

    Design Director @ Wise

  • “As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does.”

    Davie Webb

    Product Lead @ Awaze

  • “Iman consistently delivered high-quality work, balancing multiple priorities at once without ever compromising on detail. She also brought a collaborative and open-minded approach to her work, always ready to receive feedback and iterate quickly.”

    Tancrède Chazallet

    Head of Tech @ August

  • “Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”

    Sofia Risler

    Assoc. Design Director @ Adidas

  • “Iman was a delight to work with. She brought the right energy and the eagerness that is needed in such a fast paced environment, always delivering above and beyond.”

    Anna Parellada

    Design Director @ Wise

  • “As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does.”

    Davie Webb

    Product Lead @ Awaze

  • “Iman consistently delivered high-quality work, balancing multiple priorities at once without ever compromising on detail. She also brought a collaborative and open-minded approach to her work, always ready to receive feedback and iterate quickly.”

    Tancrède Chazallet

    Head of Tech @ August