About
Hola 👋🏻 I'm Iman
I'm a Senior Product Designer with a strong foundation in visual design, and I tend to do my best work when products are a little messy.
I like stepping into projects where the direction isn't obvious yet; whether that's an early-stage product, a complex platform or a disconnected experience; and helping teams turn them into products that are clear, scalable and useful.
For the past 8+ years, I've helped startups and global brands including Zara, Flo Health and Soho House turn complex ideas into products ready to launch and grow. Sometimes that means designing an app from scratch. Other times it's untangling complicated workflows, improving conversion, building design systems, or bringing consistency across product, brand and marketing.
My work sits somewhere between product thinking and visual craft.
My background in branding gives me a broader perspective on product design. I naturally think beyond individual screens, designing experiences that feel connected and consistent wherever people interact with a product - from the app itself to the website, emails and marketing.
Most of my projects have been as the sole designer or design lead, working closely with founders and engineers to make product decisions, validate ideas through research and testing, and turn ambiguity into something users understand and the team can confidently build.
Outside client work, I've also taught UX and Product Management at General Assembly, helping hundreds of students make the transition into the industry.
About
Hola 👋🏻 I'm Iman
I'm a Senior Product Designer with a strong foundation in visual design, and I tend to do my best work when products are a little messy.
About
Hola 👋🏻 I'm Iman
I'm a Senior Product Designer with a strong foundation in visual design, and I tend to do my best work when products are a little messy.
My background in branding gives me a broader perspective on product design. I naturally think beyond individual screens, designing experiences that feel connected and consistent wherever people interact with a product - from the app itself to the website, emails and marketing.
Most of my projects have been as the sole designer or design lead, working closely with founders and engineers to make product decisions, validate ideas through research and testing, and turn ambiguity into something users understand and the team can confidently build.
Outside client work, I've also taught UX and Product Management at General Assembly, helping hundreds of students make the transition into the industry.
I like stepping into projects where the direction isn't obvious yet; whether that's an early-stage product, a complex platform or a disconnected experience; and helping teams turn them into products that are clear, scalable and useful.
For the past 8+ years, I've helped startups and global companies turn complex ideas into products ready to launch and grow. Sometimes that means designing an app from scratch. Other times it's untangling complicated workflows, improving conversion, building design systems, or bringing consistency across product, brand and marketing.
My work sits somewhere between product thinking and visual craft. My background in branding gives me a broader perspective on product design. I naturally think beyond individual screens, designing experiences that feel connected and consistent wherever people interact with a product - from the app itself to the website, emails and marketing.
Most of my projects have been as the sole designer or design lead, working closely with founders and engineers to make product decisions, validate ideas through research and testing, and turn ambiguity into something users understand and the team can confidently build.
Outside client work, I've also taught UX and Product Management at General Assembly, helping hundreds of students make the transition into the industry.
I like stepping into projects where the direction isn't obvious yet; whether that's an early-stage product, a complex platform or a disconnected experience; and helping teams turn them into products that are clear, scalable and useful.
For the past 8+ years, I've helped startups and global brands including Zara, Flo Health and Soho House turn complex ideas into products ready to launch and grow. Sometimes that means designing an app from scratch. Other times it's untangling complicated workflows, improving conversion, building design systems, or bringing consistency across product, brand and marketing.
My work sits somewhere between product thinking and visual craft.
My background in branding gives me a broader perspective on product design. I naturally think beyond individual screens, designing experiences that feel connected and consistent wherever people interact with a product - from the app itself to the website, emails and marketing.
Most of my projects have been as the sole designer or design lead, working closely with founders and engineers to make product decisions, validate ideas through research and testing, and turn ambiguity into something users understand and the team can confidently build.
Outside client work, I've also taught UX and Product Management at General Assembly, helping hundreds of students make the transition into the industry.
Career highlights
Product ownership
Led product design from discovery to delivery, often as the sole designer working directly with founders, product and engineering.
Visual craft
Strong foundation in graphic design, bringing brand thinking and attention to detail into digital products.
Leadership & mentoring
Led design teams and taught UX and Product Design at General Assembly, helping designers grow in their careers.
Versatility
Worked across AI, health, luxury, retail and hospitality, adapting quickly to different products, users and business models.
Apparently, I'm alright to work with.
Apparently,
I'm alright to work with.
“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”
Sofia Risler
Assoc. Design Director @ Adidas
“Iman was a delight to work with. She brought the right energy and the eagerness that is needed in such a fast paced environment, always delivering above and beyond.”
Anna Parellada
Design Director @ Wise
“As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does.”
Davie Webb
Product Lead @ Awaze
“Iman consistently delivered high-quality work, balancing multiple priorities at once without ever compromising on detail. She also brought a collaborative and open-minded approach to her work, always ready to receive feedback and iterate quickly.”
Head of Tech @ August
“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”
Sofia Risler
Assoc. Design Director @ Adidas
“Iman was a delight to work with. She brought the right energy and the eagerness that is needed in such a fast paced environment, always delivering above and beyond.”
Anna Parellada
Design Director @ Wise
“As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does.”
Davie Webb
Product Lead @ Awaze
“Iman consistently delivered high-quality work, balancing multiple priorities at once without ever compromising on detail. She also brought a collaborative and open-minded approach to her work, always ready to receive feedback and iterate quickly.”
Head of Tech @ August
“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”
Sofia Risler
Assoc. Design Director @ Adidas
“Iman was a delight to work with. She brought the right energy and the eagerness that is needed in such a fast paced environment, always delivering above and beyond.”
Anna Parellada
Design Director @ Wise
“As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does.”
Davie Webb
Product Lead @ Awaze
“Iman consistently delivered high-quality work, balancing multiple priorities at once without ever compromising on detail. She also brought a collaborative and open-minded approach to her work, always ready to receive feedback and iterate quickly.”
Head of Tech @ August
Career highlights
Product ownership
Led product design from discovery to delivery, often as the sole designer working directly with founders, product and engineering.
Visual craft
Strong foundation in graphic design, bringing brand thinking and attention to detail into digital products.
Leadership & mentoring
Led design teams and taught UX and Product Design at General Assembly, helping designers grow in their careers.
Versatility
Worked across AI, health, luxury, retail and hospitality, adapting quickly to different products, users and business models.