About
👋🏻 Hola,
I'm Iman
I’m a product designer operating at the intersection of UX, brand and strategy. With a strong focus on craft, storytelling, and high exploration output, I enjoy solving problems thoughtfully, and bringing order to chaos.
Day job
For the past 10+ years, I've led design across startups, scale-ups, and established brands - working across fashion, hospitality, sport, health, AI and media with clients like Zara, Soho House, The Ned, Flo Health, and Huge. Every new industry has been a research project that's taught me to adapt quickly, wear many hats, and think beyond just product and more holistically. My roots are in Graphic Design, which means I bring both visual rigour and systems thinking to everything I build.
Out of office
When I'm not designing, I'm probably somewhere with too many trees and no wifi - or covered in clay pretending I know what I'm doing ✌️. I speak Spanish, English, and Italian, and feel at home in teams that are honest, curious, and genuinely care about what they're building. If you'd like to talk about a project or just compare notes on great products, feel free to reach out!
Skills
Product Design / UI Design / UX Design / Interaction Design / Design Systems / Team Leadership & Management /Strategic Planning / Prototyping / User Testing / Research /Creative Direction