Azteco
Brand & Product design
Defining and extending Azteco’s brand and product foundations across product and marketing touchpoints.
Azteco’s bitcoin offers a simple solution to those outside the traditional banking economy.
Across Southeast Asia, Central and Latin America, and Africa, we saw something different: Bitcoin used in small amounts: saved, sent, spent, and embedded in everyday life.
This is where Azteco stands.
Bitcoin for every bit of life.
I collaborated with the Azteco team to evolve their brand identity, adapting messaging, content, and digital products, to enhance their presence in Latin America and South Africa.
We designed Azteco's digital platform to mimic text messaging. Focusing on user choice, inspired by the widespread use of SMS in Latin America and Africa for daily transactions. The website's core principle is a strong commitment to a mobile-first approach.
The voucher is the message
Stories from the rest of the world
Bitcoin is often misunderstood, shaped by misconceptions and misuse. To shift this narrative, the Azteco website and social media needed to become a place for storytelling - sharing real examples of how people use bitcoin every day to save, send, and spend.
