Azteco
Services
UX/UI Design
Design Systems
Branding
Marketing
Type
Fintech Brand & Product
Role
Senior Brand & Product Designer
Year
2023- 2026
Project Overview
Azteco’s bitcoin offers a simple solution to those outside the traditional banking economy.
Across Southeast Asia, Central and Latin America, and Africa, we saw something different: Bitcoin used in small amounts: saved, sent, spent, and embedded in everyday life.
This is where Azteco stands.
Bitcoin for every bit of life.
I collaborated with the Azteco team to evolve their brand identity, adapting their content to different touchpoints and developing their digital products to enhance their presence in Latin America and South Africa.
The voucher is the message
We designed Azteco's digital platform to mimic text messaging. Focusing on user choice, inspired by the widespread use of SMS in Latin America and Africa for daily transactions. The website's core principle is a strong commitment to a mobile-first approach.
Services
UX/UI Design
Design Systems
Branding
Marketing
Type
Fintech Brand & Product
Role
Sr Brand & Product Designer
Year
2023 - 2026
Project Overview
Across Southeast Asia, Central and Latin America, and Africa, we saw something different: Bitcoin used in small amounts: saved, sent, spent, and embedded in everyday life.
This is where Azteco stands.
Bitcoin for every bit of life.
I collaborated with the Azteco team to evolve their brand identity, adapting their content to different touchpoints and developing their digital products to enhance their presence in Latin America and South Africa.
Azteco’s bitcoin offers a simple solution to those outside the traditional banking economy.
Services
UX/UI Design
Design Systems
Type
Fintech Brand & Product
Role
Senior Brand & Product Designer
Year
2023 - 2026
Project Overview
Across Southeast Asia, Central and Latin America, and Africa, we saw something different: Bitcoin used in small amounts: saved, sent, spent, and embedded in everyday life.
This is where Azteco stands.
Bitcoin for every bit of life.
I collaborated with the Azteco team to evolve their brand identity, adapting their content to different touchpoints and developing their digital products to enhance their presence in Latin America and South Africa.
Azteco’s bitcoin offers a simple solution to those outside the traditional banking economy.
Stories from the rest of the world
Bitcoin is often misunderstood, shaped by misconceptions and misuse. To shift this narrative, the Azteco website and social media needed to become a place for storytelling - sharing real examples of how people use bitcoin every day to save, send, and spend.
The voucher is the message
We designed Azteco's digital platform to mimic text messaging. Focusing on user choice, inspired by the widespread use of SMS in Latin America and Africa for daily transactions. The website's core principle is a strong commitment to a mobile-first approach.
The voucher is the message
We designed Azteco's digital platform to mimic text messaging. Focusing on user choice, inspired by the widespread use of SMS in Latin America and Africa for daily transactions. The website's core principle is a strong commitment to a mobile-first approach.
Stories from the rest of the world
Bitcoin is often misunderstood, shaped by misconceptions and misuse. To shift this narrative, the Azteco website and social media needed to become a place for storytelling - sharing real examples of how people use bitcoin every day to save, send, and spend.
Stories from the rest of the world
Bitcoin is often misunderstood, shaped by misconceptions and misuse. To shift this narrative, the Azteco website and social media needed to become a place for storytelling - sharing real examples of how people use bitcoin every day to save, send, and spend.
