Flo Health

Services

UX/UI

Growth Marketing

Visual Design

Client

Flo Health

Year

2026

Project Overview

I joined Flo's Growth team to design digital experiences that helped acquire, activate and retain Premium users.

My work spanned email, landing pages, in-app graphics, paid marketing and social campaigns, ensuring every touchpoint felt consistent with the product and brand.

My role

I partnered daily with

Product
CRM
Growth
Copywriters
Legal
Brand Designers

I designed

Email campaigns
Landing pages
In-app promotional assets
Fake-door experiments, A/B tests
Social assets
Presentation decks
Campaign toolkits
Marketing illustrations

Growth

Lifecycle Design

Product Marketing

Email Design

Landing Pages

Conversion Optim.

Designing for growth

Flo launches new campaigns every week across multiple channels.

The challenge wasn't creating one-off designs: it was producing consistent, on-brand and high-quality assets quickly enough to support rapid experimentation and delivery without slowing the Growth team down.

Services

UX/UI

Growth Marketing

Visual Design

Client

FloHealth

Year

2026

Project Overview

I joined Flo's Growth team to design digital experiences that helped acquire, activate and retain Premium users.

My work spanned email, landing pages, in-app graphics, paid marketing and social campaigns, ensuring every touchpoint felt consistent with the product and brand.

Services

UX/UI

Growth Marketing

Visual Design

Client

FloHealth

Year

2026

Project Overview

I joined Flo's Growth team to design digital experiences that helped acquire, activate and retain Premium users.

My work spanned email, landing pages, in-app graphics, paid marketing and social campaigns, ensuring every touchpoint felt consistent with the product and brand.

Re-engagement & Retention

Re-engaging inactive users required more than a single campaign - it meant creating a consistent experience across multiple touchpoints. I designed lifecycle emails and in-product surfaces that encouraged users to return, rediscover key features and continue their journey.

Re-engagement & Retention

Re-engaging inactive users required more than a single campaign - it meant creating a consistent experience across multiple touchpoints. I designed lifecycle emails and in-product surfaces that encouraged users to return, rediscover key features and continue their journey.

Feature Awareness & Engagement

To increase feature adoption, I designed promotional experiences that introduced new functionality in a clear and contextual way. From in-app banners, social media and or campaign assets, every touchpoint was crafted to educate users without disrupting the product experience.

Feature Awareness & Engagement

To increase feature adoption, I designed promotional experiences that introduced new functionality in a clear and contextual way. From in-app banners, social media and or campaign assets, every touchpoint was crafted to educate users without disrupting the product experience.

Feature Awareness & Engagement

To increase feature adoption, I designed promotional experiences that introduced new functionality in a clear and contextual way. From in-app banners, social media and or campaign assets, every touchpoint was crafted to educate users without disrupting the product experience.

Subscription & Conversion

Supporting Premium growth meant communicating value consistently across the user journey. I designed product and marketing assets that reinforced subscription messaging and helped create a seamless path from discovery to conversion: Emails, landing pages…

Subscription & Conversion

Supporting Premium growth meant communicating value consistently across the user journey. I designed product and marketing assets that reinforced subscription messaging and helped create a seamless path from discovery to conversion. Emails, landing pages…

One brand, multiple touchpoints

From social campaigns and branded assets to in-product experiences, I adapted Flo's visual language across different formats while ensuring every interaction remained cohesive, recognisable and true to the brand.

One brand, multiple touchpoints

From social campaigns and branded assets to in-product experiences, I adapted Flo's visual language across different formats while ensuring every interaction remained cohesive, recognisable and true to the brand.

One brand, multiple touchpoints

From social campaigns and branded assets to in-product experiences, I adapted Flo's visual language across different formats while ensuring every interaction remained cohesive, recognisable and true to the brand.

Subscription & Conversion

Supporting Premium growth meant communicating value consistently across the user journey. I designed product and marketing assets that reinforced subscription messaging and helped create a seamless path from discovery to conversion: Emails, landing pages…

Learnings

01

Helped ensure a cohesive and consistent brand experience across product and growth

02

Delivered cross-channel design assets across email, in-app and marketing surfaces reaching millions of users

03

Contributed to re-engagement and feature awareness across key user flows

Learnings

The new approach helped align the product and engineering teams, brought the Android experience closer to iOS, and made the overall product more consistent across platforms, resulting in a clear and scalable direction for Soho House’s Android app.

01

The opportunity for the users to enjoy the features that so far were only offered for iOS clients is now fully available for everyone who uses the Soho House App, no matter what device they use.

02

Expansion of the Soho House brand experience, conquering new digital platforms.

03

The redesigned app also introduced a small Android design system, which made handoff easier, improved collaboration, and helped the team move faster when building new features.

Related work

View all

Re-engagement & Retention

Re-engaging inactive users required more than a single campaign - it meant creating a consistent experience across multiple touchpoints. I designed lifecycle emails and in-product surfaces that encouraged users to return, rediscover key features and continue their journey.