Exploring how brand narrative can forge digital products and provide users with deep and purposeful experiences.
Currently Product Designer at Zara
Latest Projects
UX/UI
Ikawa Home
IKAWA Home designs and manufactures digitally controlled coffee roasters that are used by consumers at home. The roasters are built with connectivity in mind and are run by an app that allows to control and adapt the roasting to the user preferences.
App redesign - User Research - UX - UI - Wireframes - User Flows - User Persona - MVP - Prototyping - Testing
UX/UI
Soho House
Soho House is a like-minded creative club, with stylish houses around the world that offer everything from bedrooms, to health clubs, to events. This project is about translation the Soho House App iOs experience into native Android dark-mode.
Android - Design Systems - Prototyping - Testing
UX/UI
Hublot
A 3-week Innovation Sprint project in which we analised the product discoverability of the current website and proposed a new immersive experience focusing on the Product detail page & Meganav.
E-commerce - Web - Sprints - UX/UI - Wireframes - Prototyping
Product Management
Final project - PM course
As the last and most important deliverable of the Product Management course, I presented a case study that reflected the strategy that I’d follow when managing a product, covering the whole lifecycle and content delivered throughout the course.
Product Management - UX - Competitor analysis - Research - Roadmap - Wireframes - MVP
Teaching & Mentoring
Teaching at General Assembly
As an Associate Instructor at General Assembly, I had the opportunity to mentor and guide over 150 students throughout 50 different projects over a period of two years.
Product Management - UX - Mentoring - Teaching - Technical Support
Archive
Over the past years, I had the opportunity to work with many talented people for all sorts of projects and companies around the world. I have put together a small collection of the creative work I have enjoyed the most.
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My peers say it best
“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. There is no task too small or or project too big for her. It’s was pleasure to work alongside her as she always over delivered. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”
Sofia Risler
Creative Team Lead Adidas EMEA
“She is one of the best people I had as a partner. She is a hardworking and dedicated person who will complete your project in a given time frame. Her talent as a creative and her ability to tackle any problem are remarkable. She helped our team come up with efficient solutions on different projects and her input is always constructive.”
Wassil Kreitif
Senior Project Manager McCann Health
“Iman is an excellent collaborator and has built strong relationships with stakeholders and colleagues. She's committed to her work and has a positive, constructive and energetic attitude. Her creative and innovative ideas made a massive contribution to the project exceeding the client's expectations, and leading them to finally buy the proposal. ”
Anna Parellada
Creative Director at Huge
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