I help organisations find their story and communicate it through brand, customer journey maps, digital products, and services.
Currently Product Designer at Zara
Recent work
CASE STUDY: IKAWA HOME
Roast with Confidence: A redesign journey from frustration to empowerment for an intuitive Coffee-Roasting App for Home Enthusiasts.
CASE STUDY: THE SOHO HOUSE
Harmonizing Soho House App: Translating iOS experience to native Android in dark mode.
CASE STUDY: HUBLOT
Elevating elegance: Crafting a website for a luxury watch brand to enhance Core Collection visibility and boost conversion rates.
CASE STUDY: CLYDE & CO
Crafting an identity for Clyde & Co's Annual Report, integrating visual, verbal, and interactive elements for a futuristic outlook.
CASE STUDY: CLYDE & CO
Clyde & Co's internal tool revolutionising cross-selling and interdepartmental collaboration
CASE STUDY: FINAL PROJECT - PM COURSE
As the last and most important deliverable of the Product Management course, I presented a case study that reflected the strategy that I’d follow when managing a product, covering the whole lifecycle and content delivered throughout the course.
CASE STUDY: DECOR MENORCA
Elevating elegance: UI re-design for Decor Menorca landing page; a family business specialised in high-end reformations and villa decoration.
CASE STUDY: TEACHING AND MENTORING AT GENERAL ASSEMBLY
As an Associate Instructor at General Assembly, I had the opportunity to mentor and guide over 150 students throughout 50 different projects over a period of two years.
CASE STUDY: CLYDE & CO
Introducing Continuity – Clyde & Co's innovative sub-brand for 24/7 cybersecurity management. Balancing familiarity and boldness in design, emphasizing human approach and modernity.
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My peers say it best
“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. There is no task too small or or project too big for her. It’s was pleasure to work alongside her as she always over delivered. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”
Sofia Risler
Creative Team Lead Adidas EMEA
“She is one of the best people I had as a partner. She is a hardworking and dedicated person who will complete your project in a given time frame. Her talent as a creative and her ability to tackle any problem are remarkable. She helped our team come up with efficient solutions on different projects and her input is always constructive.”
Wassil Kreitif
Senior Project Manager McCann Health
“Iman is an excellent collaborator and has built strong relationships with stakeholders and colleagues. She's committed to her work and has a positive, constructive and energetic attitude. Her creative and innovative ideas made a massive contribution to the project exceeding the client's expectations, and leading them to finally buy the proposal. ”
Anna Parellada
Creative Director at Huge
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Exploring how brand narrative can forge digital products and provide users with deep and purposeful experiences.
I help organisations find their story and communicate it through customer journey maps, digital products, services and brand.
Currently Product Designer at Zara
